Hey! I am Aditya.

I marry product, growth and engineering teams for a living. For the last 14 years, I've built some of the complex technology systems, including media streaming, real-time communication, code compilation engines, virtual currencies, and social networks. I also co-founded an EduTech company, which we grew to $2 million in annual revenue without any venture capital. The systems I've designed and built from scratch have reached over 20 million unique users.

I am experienced in training and leading engineering teams to build scalable technology products from scratch (Web and mobile). I love solving business and user problems by combining product thinking, GTM strategies and technology-first solutions.

Blogs

This blog is a dump of all my ideas, learnings, playbooks, mental models, strategies and anything random that comes to my mind.

How We Build World-Class Tech Products

An inside look into the engineering and product strategies behind building world-class technology products.

How to Measure Website and App Quality Objectively

A detailed explanation of practical and data-driven ways to evaluate the quality of web and mobile applications.

What does a gold standard of performance looks like - demo of Arré voice app

This demo video was recorded on an unstable 5G connection. you can see the connection changing in between the video.

Talks

Watch the Social Network Masterclass powered by Akamai

Learnt a lot about the social network ecosystem in India at early days in this social network masterclass by Akamai.

GenAI Customer Success Story with AWS and U Digital

In this, I shared my experience of building a simple collaborative filtering algorithm based recommendation engine using AWS and DataStax Astra DB.